Loma Buena Associates


Loma Buena Associates (LBA) was founded in 1990 by Lynd Bacon as Lynd Bacon & Associates, Ltd. to provide high quality support for marketing and managerial decision-making through the use of contemporary social science research, statistical, and data processing methods. Since its founding LBA has helped many constituencies address complex and important issues related to the creation of value and enhanced economic sustainability.

 LBA's founder, Lynd Bacon, has a Ph.D. and an M.A. in Experimental Psychology (Univ. of IL at Chicago) and an M.B.A. (Booth School of Business, The University of Chicago). Bacon completed a post-doctoral fellowship in neuropsychology, and is certified in new product development process management by the Product Development and Management Association. He has held national leadership positions in the American Marketing Association and the American Statistical Association. 

Lynd is a regular participant in research and professional conferences, and has published peer-reviewed articles, magazine articles, and book chapters. He teaches in Northwestern University's Master of Science in Data Science degree program, and in the University of Notre Dame Medoza College of Business Master of Science in Business Analytics degree program.   He frequently lectures about methods for gaining new insights to students, faculties, and researchers.

More information about Lynd can be found on  LinkedIn.

 LBA works with a select set of long standing academic and industry partners on an as needed basis to provide the best value in quality information and insights for marketing, management, and policy decision-making.

LBA is an Illinois S Corporation registered to operate from its location near Birmingham AL, and is affiliated with the following organizations:

The American Marketing Association, the American Statistical Association, the Institute for Operations Research and Management Science, the Product Development and Management Association, the American Psychological Association, the Association for Consumer Research, the Association for Computing Machinery, the Society for Chaos Theory in Psychology and the Life Sciences, the Psychometric Society, Silicon Valley Forum, and the Silicon Valley International Game Developers Society.